By Michael Trowbridge | Vice President, Central States Regional Agency Manager

My family and I love Taylor Swift, and I absolutely love working for a company like Westcor. Recently, I thought about all the reasons why, and now I can see these two industry powerhouses have so many similarities that I admire.

A superstar musician like Taylor Swift is considered an “independent spirit” as she has carved a successful career on her own terms. Our company uses that same style of business to be a leader in the title insurance industry. As the #1 independent underwriter in the nation, Westcor is a prime example of a company that embodies the independent spirit. Let’s explore the similarities of Taylor Swift and Westcor as well as how this approach has driven their success in their respective fields.

  1. The Art of Carving Your Own Path

One of the defining characteristics of Taylor Swift’s independent spirit is her ability to carve her own path creatively. From writing her own songs to refusing to conform to the cookie-cutter mold of a traditional pop star, Swift has always been in the driver’s seat of her career. Similarly, Westcor has made a name for itself as a leader in the title insurance industry by offering innovative, customer-focused solutions that set us apart from our competitors. This includes cutting-edge technology and our specialized, personalized approach to underwriting.

  1. The Importance of Relationships

At the forefront of Swift’s independent spirit is the importance she places on fostering meaningful relationships with her fans. She frequently interacts with them on social media and even invites them into her creative process through “secret sessions,” where she plays new music for small groups of fans before its official release. Westcor, too, emphasizes the importance of building relationships with agents and partners. We prioritize clear communication, transparency, and collaboration to ensure our customers receive the best experience possible.

  1. Trusting Your Instincts

As an artist, Taylor Swift has always prioritized her instincts over everything else. From the songs she writes to the people she collaborates with, Swift trusts her gut and follows her passion. Likewise, at Westcor, our approach to underwriting is rooted in trusting our instincts and the experience and expertise of team members. We don’t rely on a one-size-fits-all approach to underwriting but instead rely on intuition to make informed decisions about risk.

  1. The Power of Adaptability

One of the most impressive things about Taylor Swift’s career is her ability to adapt. She has navigated major shifts in the music industry, from the rise of streaming to the decline of album sales, and has continued to thrive. Westcor, too, has been able to adapt to changes in the title insurance industry by offering new services such as escrow and closing services, title and closing software, and even cybersecurity solutions.

  1. The Dedication to Quality

At the core of both Taylor Swift’s and Westcor’s independent spirits is a dedication to quality. Swift is known for her meticulous attention to detail in her songwriting and performance, and Westcor takes the same approach to their underwriting processes. They invest in the technology, training, and resources necessary to ensure that all processes and services are performed accurately and efficiently.

While Taylor Swift and Westcor Land Title Insurance Company operate in vastly different industries, independent spirits have led both to success. Both prioritize creativity, relationships, instincts, adaptability, and quality, and these values have been instrumental in propelling them to the top of their respective fields. As title agents and lenders, it’s important foster an independent spirit and embrace these values as we work towards our own successes.