April2023
Happy April! Welcome to the Marcom Roundup. Check out what our team has been working on and creating over the last month.
Fooled Ya!
Coming Soon: Mimeo
Exciting news! We are transitioning to a new storefront/library platform called Mimeo. This platform will allow us to store all our Marketing files in one convenient location. You will have access to logos, flyers and more. Need to customize a flyer with your headshot and contact information? It will be as easy as 1,2,3!
Even better news, we will use the same platform to create a print on demand solution for our agents. They will be able to customize our marketing material with their logos and contact information. Print or Download options will be available.
It’s easy to use, and we think you’re going to love it. Be on the lookout for the official internal launch!
Social Media By the Numbers (Q1 2023)
We wrapped up the first quarter of 2023 at the end of March, with strong stats on social to kick off the year. These key metrics help the Marcom Team track our combined performance across all Westcor profiles and measure the growth of our digital brand. As of now, we’re already performing above our quarterly average from 2022. Review our Q1 stats below, and we’ll be back in July with our next update. Plus, we finished the quarter at 8,850 followers on LinkedIn, which means we’ve gained 32.78% of the followers we need to reach our goal of 10,000 by the end of the year.
ArdanInc.com Goes Live
Ardan is officially online! We have been working on the design, layout, and functionality of the new site, and now it’s up and running. Go ahead and explore at ArdanInc.com. The company is also set up on LinkedIn, so make sure you follow all the updates over there.
Fresh New Swag
We’ve been working on some cool items featuring the Westcor brand. Here are just a few, including the 2023 Sales Meeting notepad, our new agent welcome boxes, and the crystal awards that went out to recognize the 307 top-producing agents from 2022. Plus, a few new items were added to the brand store, and lower shipping costs are now available. Check it out!
Superheroes Take Over Social
In last month’s Roundup, we teased our April social media campaign. Did you take any good guesses? In April, we’re focusing on the theme of why title insurance is important, in superhero style. Take a look at our first post in the campaign featuring The Fantastic Westcor! Follow along on our accounts for more fun posts throughout the month.
Meet the Team
Content Takes a Village!
Are you speaking at a conference sponsored by Westcor? Are you out golfing with our agents? Are you giving back to the community?
Please take a quick video or a few pictures and send them to us so we can share our story on social media. Let’s show everyone what Westcor is all about! Share any and all pictures that you think represent “The Westcor Way” with Jillian Argento at Jillian.Argento@wltic.com so that she can share them with our audience!
Where Can I Find It?
Looking for a logo? A letterhead? A PowerPoint presentation?
We’ve got you covered!
Check out the new MARCOM Resources Vault:
Get the Goods
Did your office just close a big deal and now you want to shout it from the rooftops? Let’s get you a fun social media graphic to share! Do you need signage? Maybe an email graphic? Look no further!
Submit a Creative Request at
wltic.com/getcreative
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Mike Schefstad
Scott Chandler
Mary O’Donnell