What are you talking about? | How to cut the small talk

What are you talking about? | How to cut the small talk

A recent article published in Inc. Magazine referenced a study done at the University of Arizona determining that small talk conversations are exhausting, and rarely evolve into anything substantial.

As an Agency Rep, I’m certainly guilty of taking the path of least resistance when calling on a customer or lead: How’s business? How’s the family? Some blizzard! How about those Mets? These are easy fallbacks as conversation starters which are superficial and, according to the study, fail to build meaningful relationships. The study found that people are happier when they interact socially on a deeper conversational level. Questions like:

What is your present state of mind?

What absolutely excites you right now?

What book has influenced you the most?

If you had the opportunity to meet one person you haven’t met, who would it be? Why? What would you talk about?

What movie is your favorite guilty pleasure, and why?

What do you value more – intelligence or common sense?

What’s the most important thing I should know about you?

When and where were you happiest in your life?

These are a few of the conversation starters that came out of the study. They’re not for everyone, but they may open doors to a deeper relationship with your customers.


Written By:

Judd Staley | Agency Representative